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  2. The Blueprint Process with Tammi Brannan (Part 2) - Episode 272

The Blueprint Process with Tammi Brannan (Part 2) - Episode 272

Apr 21, 2023

In this podcast episode, Ken interviews Tammi Brannan, who shares the importance of a personal blueprint, networking, and authentic communication. They discuss the "Peanut Butter and Jelly Triangle" concept for content creation that represents the business, provider, and intended audience's value. Using real-life stories, they highlight relationship building and emotional value, emphasizing on staying true to oneself and utilizing personal skills and strengths for client success.

Who’s the Guest?
In 2006, Tammi woke up to realize that her life was stagnating, and she felt an all-consuming need to re-invigorate it somehow. Through God's gentle guidance, she was led to study the difference between who she is, and who her life was allowing her to be. This study became the "Blueprint Process."

In today's world, there are so many distractions, between other people's needs, and the expectations of society. Who are we, amidst the noise? You each have a Blueprint, a toolbox full of everything you need to bring value to the world and fulfillment to yourself. Without knowing your Blueprint, you spend your life wandering between others' expectations, never fulfilling your own.


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Episode Highlights

  • Discussing the idea of each person having a unique blueprint from birth, filled with tools and assets that can be provided to others
  • Importance of giving to others in networking events and creating authentic connections, rather than focusing solely on self-promotion
  • The concept of the Peanut Butter and Jelly Triangle, used for creating content that represents both the person and their business
  • Explaining the components of the triangle: Bread (Story or Analogy) on the left side, Jam or Jelly (Personal Truths) on the right side, and Peanut Butter on the top
  • How Ken flipped the script in his business and made sure it's right for the customer, rather than trying to sell a policy as soon as possible
  • Introducing the concept of "the gift" in the Peanut Butter and Jelly Triangle, which is the emotional charge provided during the message
  • Clarifying that the gift is not the person but the content and value shared during the conversation.
  • Tammi explains that she has not had any training in speaking but instead, has natural gifts that have helped her become proficient in what she does



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